DO YOU WANT TO STOP CHASING YOUR CUSTOMERS?
HERE IS HOW:
Find out how an entrepreneur, just like you, can systematically attract new leads.
EVERY MORNING AN ENTREPRENEUR WAKES UP AND KNOWS THAT IF THEY WANT TO SURVIVE THEY NEED TO START RUNNING TO CATCH THEIR CUSTOMERS’ ATTENTION.
NEVERTHELESS, THE MOST EFFECTIVE METHOD TO STAND OUT AMONG YOUR COMPETITORS TODAY IS ALSO THE MOST AUTHORITATIVE AND IT IS NOT FREQUENTLY USED: WRITING A BOOK.
- Increases your visibility
- Exposes you to media attention and casts a light on you that will follow you everywhere, at expos, events and one-on-one meetings with potential clients
- Gives you prestige and legitimacy
- Brings in new clients and new opportunities (particularly if you have provided it to your salespeople)
- It is the most effective and long-lasting way to build a brand
Are you an entrepreneur, executive or professional?
WRITE A BUSINESS BOOK AND TURN IT INTO YOUR MOST POWERFUL MARKETING TOOL
- GENERATE NEW CONTACTS AND SALES
- GET THE CREDIBILITY YOU DESERVE
- BE SEEN AS AN EXPERT IN YOUR FIELD
- MAKE YOUR BUSINESS GROW FASTER
- INSPIRE YOUR TEAM, ATTRACT NEW PARTNERSHIPS
Has it ever happened to you?
- You’ve seen others in your industry get attention because of a book - even though you have more knowledge and experience.
- You've always dreamed of writing a book but have never found time to actually do it.
- You know your business would make a leap in quality with a great business book.
- You wonder if you should go for a traditional publisher or self-publish.
- You want to share both your personal story and the story of your business.
- You’ve heard lots of people tell you: “You should write a book!"
- You have so many ideas but no book to show for them (yet).
- You wonder if what you have to say will be interesting to readers.
TRANSFORM YOUR IDEAS INTO A FANTASTIC BUSINESS BOOK
JOIN MY PRIVATE COMMUNITY NOW AND GET:
- The exclusive preview of an extract of my book
- New articles from my blog
- The check-list for launching your book
- Exclusive offers & previews
WHAT WE OFFER
You can choose one of these three options, based on your needs
You Think,
We Write
Writing a book requires a lot of time (which you probably have little of, being an entrepreneur). Why not let the pros take care of it? All you’ll have to do is tell us the story of your business. We will deal with everything else.
You Write,
We Help
Would you like to write your own book but you don’t know where to start? Have you got a manuscript but you don’t know how to publish it, sell it or promote it? Seems like you really need a coach who can support you step by step on this fantastic journey.
If you’re ready for some book-writing action, join our BOOKCAMP, a real boot camp for entrepreneurs who want to be authors. With our help, you’ll be able to get up to 70% of your book done in only 2 days and become an author.
Why should an entrepreneur write a book?
- A book gives you more credibility than years of study, training and awards could ever do.
- It helps others see you as one of the top experts in your field, and leads to customers seeking you out, not the other way around.
- It’s like a business card with muscles!
- It’s the perfect gift for your potential customers.
- It lends even more value to you and your product that customers will be willing to pay for, allowing you to escape the price war.
- It paves the way for you to enter the minds and hearts of your customers: you and your company will become unforgettable.
- It’s a powerful sales tool in the hands of your sales reps, an invaluable support for their negotiations.
BUILD A COMMUNITY OF ENTHUSIASTS
AROUND YOU AND YOUR BRAND:
WRITE A BUSINESS BOOK.
THERE ARE BOOKS
AND THEN
THERE ARE
BUSINESS BOOKS
If your goal is not just to communicate with your audience through the usual blog and the classic Facebook page (like everyone does) but:
to ensure that your credibility is finally recognized within your market niche
to do lead generation and increase sales with a truly professional and effective system
to be recognized as an expert in your field.
Then you can’t entrust your book to just any ghostwriter who has always written fiction, or to a copywriter specialized in funnels and landing pages
WHAT YOU RISK BY LEAVING YOUR BOOK
IN THE WRONG HANDS:
- Having a product that’s the result of rushed, standardized work, with a preset cover and a text full of typos, forced into a fixed layout; a product that would certainly not make a good impression on readers (nor you for that matter).
- Having to continually defend yourself from reviews and attacks by frustrated, disappointed readers who feel they wasted precious hours of their time to read a book that’s all bark and no bite.
- Wasting your budget on a product that’s not only destined to fail, but to backfire.
YOU AND YOUR COMPANY DESERVE MUCH MORE
- You deserve a team made up exclusively of professionals with international experience working on your book who are skilled in writing business books, art direction and marketing.
- You deserve a book that attracts (instead of losing) customers.
- You deserve a book that brings you clients ready to pay the right price for your products / services, because they understand what their true value is.
- You deserve a book that puts you at the center of a real community of enthusiasts: customers, collaborators and suppliers who truly appreciate your unique way of doing things.
WHY ARE WE DIFFERENT?
The Heart & Soul of Your Company
Through your book, we want a community of passionate people to emerge around your brand, a community that fully understands WHY your company exists.
Your book will tell them the story of the noblest and highest aspirations of your business.
A Method
We use a proven method, tested on over 330 international entrepreneurs, freelancers and business leaders.
You can choose 3 different roads: THINK, where you think and we write; Book Trainer, where you write and we help; and Book Camp, where we co-create your book together.
Through events and individual consulting, your book will go from idea to published in just 6 months.
Specialized
Our team are experts in business and marketing, and we know exactly what is needed for business books and their authors to be successful.
Our ghostwriters aren’t just any writers, they are specialized in bringing to life your business book with excellence and class, giving voice to your individuality.
Strategic Approach
Business Books tell a story, but also must solve a problem that readers (aka potential customers) have.
We help you identify who your readers are and how to reach them, helping to solve their problems and turning them not only into customers, but enthusiastic supporters of your company.
World Citizens
We have an amazing multicultural, diverse international team, ready to meet your needs in any market around the world.
We have linguists skilled in various languages and writers who come from all corners of the globe with a nuanced understanding of different cultures and realities.
Turning Readers into Customers
Our books are conceptualized and made to turn readers into customers, and customers into partners.
We help you find the heart and soul of your company, and to express the most noble thoughts and ideas in your revolutionary business book.
Leadership
The Boss Books walks a path of inspirational leadership created by founder Denise Cumella. She works tirelessly to give a voice to people who need to have their soul driven purpose awakened.
Along with her team, The Boss Books is blazing a path for all new writers for the East & the West!
Powerful Marketing Tools
In an age where social media, click bait and soundbites seem to rule, a book might appear old-fashioned.
On the contrary.
We’ve proven time and again, and our authors will agree, that your business book is in fact your MOST powerful marketing tool.
The Style
We believe that the beauty of our books is in and of itself important, but also as a means to help drive the book’s message home and make it stick.
Our creative team of graphic design experts is second to none.
We make your book shine!
WHO IS DENISE CUMELLA
She turns their ideas into books and their books into valuable marketing tools.
To date, she personally helped over 330 international authors to build their success.
A true expert in creating bonds between companies and their customers through high-level subject matters, Denise has over 20 years of experience in marketing and creating valuable content. She worked for successful companies such as Lush Cosmetics, Bottega Verde, Riso Scotti, and OSA community.
