“How can I write a successful book?”
This is the question we’ve been asked by many entrepreneurs and professionals who want to write a book in order to boost their business and achieve credibility in their field. They understand that a book is the best marketing tool for their business, but they don’t know where to start.First of all, if you want a book to be successful you need to consider who you’re writing it for and how you can help them.
So instead of asking “How can I write a successful book?”, your first question should be “How can I help my readers?”. How can you provide information that is really relevant for them? Once you’ve found the answer to this question, you can plan your book around it.
The first step is choosing your readers.
Among your many potential readers, focus on those who interest you as an entrepreneur or a professional – the readers who can become your clients, who can create a mutually beneficial relationship with you and your company.
Try to understand what they need, what type of information and knowledge you can share with them in your book. What are the main problems they face? What are their doubts, their fears, their dreams? When you have your answers, look for ways in which you can support them, both in practice – by providing useful information and advice – and in spirit – by sharing your vision.
Maybe you’re wondering if you have enough quality content to share with your reader – this is a question that many entrepreneurs and professionals ask themselves. But after helping hundreds of businesspeople turn their ideas into books, we can safely say that most of them have plenty of valuable content to share.
Among your many potential readers, focus on those who interest you as an entrepreneur or a professional – the readers who can become your clients, who can create a mutually beneficial relationship with you and your company.
Just think of all the knowledge and experience you’ve accumulated over the years:
- The notions and strategies you’ve acquired through your education and training
- All the stories and anecdotes with which your reader can identify
- Your vision, your human touch, your unique point of view
- Your method, the way you approach your business
Once you start putting all of this down on paper, you will realize that your initial self-doubt was just due to an excess of modesty. You have a lot to share and your readers will benefit from your knowledge and experience.
